Always ahead of the pack when it comes to style, Ingrid Jones has launched a new range of
sunglasses with chains together with Spectacle World. Jones, a TV presenter and co-founder and
Managing Director of Mikateko Media, is famously known for creating some of South Africa’s most
brilliant print publications such as Koe’sister, Destiny, Afropolitan and Sawubona.
The range, known as Swinging Jones, will be available online as well as from Spectacle World. Says
Jones: “If clothing and other accessories can be fashionable and fun, why not eyewear? I love
something that says: ‘Here I am. I am my own person. And I love swag.’ I love the Swinging Jones
range. Of course it has earrings on it, just in case I forgot mine. It’s such a style statement for women
who are confident and sassy.”

According to Jones, fans should flock to Spectacle World to get the red carpet royal treatment. “I
hope Adele and I can have a day where we invite everyone to come and try it all on and I’ll be
around to give some style advice.” She adds with a laugh that her favourite style was sold off her
face! “It’s a once off. We have lots more new ideas for a next range. If you missed the boat, you
missed out. It’s all about desirability, so make your appointment!”

Adele Camarena, owner and director at Spectacle World adds that glasses are no longer what they
used to be. “With the trendiest, most fashion-forward frames available, glasses are now more than
just a way to help us see. Eyewear has become a key accessory and designers continue to design
frames with unique shapes, colours, and features to help us display our sense of individuality. The
Swinging Jones range does exactly that! It’s gorgeous and fun, and encapsulates everything we need
to break free. This is your chance to live out your secret dream of being able to pull off sunglasses
indoors, as these also act as ear rings.”

The Swinging Jones range is available in a myriad of colours and designs, including on-trend cat-eyes,
bold retro ’70s frames, round metal frames, barely-there translucent frames and more. Made like
jewellery and locally manufactured, the chains include everything your heart desires, from gold to
pearls, crystals to feathers, beads to shells, made to reflect your personality.

As Jones says, just swing it!