WOOW is the banner for those who are not afraid to stand out and push their limits.

Hand crafted in Italy, with bold designs to accent your personality

Pronounced shapes, combined with end pieces that seem to pop out of the frame.

Great designs and colours are what defines the brand. Designs that are versatile and clearly positioned, from audacious French designs to a clean-cut Scandinavian look. 

WOOW has grown into a strong individual brand for the young and bold. Frame styles are very bright, trendy and striking. 

A quest for freshness and the spirit of offbeat chic and infectious joy!